Meet the Team

Jane Stark is 4VI’s Director, Marketing. She is responsible for the development and implementation of 4VI’s marketing services and strategies, supporting regional tourism initiatives on Vancouver Island, and working alongside the CEO, and VP, Impact & Engagement on business development opportunities for 4VI. 

Born and raised in BC, Stark is a graduate of the BCIT Tourism Marketing Management Program and a certified coach. She found her passion for tourism in the resort town of Whistler, BC, where she spent a considerable amount of her childhood and fittingly, started her career in tourism marketing at Grouse Mountain Resorts in 2007.

Stark brings an in-depth knowledge of the tourism industry, marketing and business strategy through her work as an independent consultant to communities and private businesses.  Her career also included roles with the Vancouver, Coast & Mountains Tourism Region, Rocky Mountaineer Vacations, and most recently, Executive Director of Tourism Delta.

A champion of people and passionate about all facets of health and wellbeing, Jane is looking forward to pursuing these passions on Vancouver Island and through her work with 4VI. In her spare time, she can be found unwinding in nature, in the mountains with her family and dreaming about her next adventure.