Ensuring that travel is a
force for good. Forever.
GILAKAS’LA, ‘UY’ SKWEYUL | WELCOME TO 4VI
4VI is a social enterprise located on Vancouver Island, British Columbia, with the mission to ensure that travel is a force for good — forever. As a team of advisors that call Vancouver Island home, we bring a depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.
Our roots are on Vancouver Island. Our reach is global.
Our Four Pillars of Social Responsibility
Businesses
We provide ongoing support to ensure that businesses are supported and grow in our region. We provide training and development opportunities. We connect businesses to our established networks where we build and share best practices.
Environment
To ensure that we protect and preserve our natural environment, we have created a Climate Action Plan to help reduce and mitigate the impacts of climate change. We measured the overall impact of tourism in the Vancouver Island Region for our carbon audit.
Communities
A great place to live is often a great place to visit, but a great place to visit is not always a great place to live. We have to ensure that we focus destination management and development through the lens of the 875,000 people that live in this region and for those who live in other communities where we conduct our advisory services.
Culture
Our path of Reconciliation includes working with the more than 50 First Nations in our region. In addition, we are committed to ensuring that this region is a welcoming and inclusive place for everyone. We are fostering conversations on how to enhance diverse and vibrant cultures.
Updates
4VI Wins 2023 Canadian Tourism Award for Sustainable Tourism
Celebrations are in order as we secure the prestigious 2023 Canadian Tourism Award for Sustainable Tourism from the Tourism Industry Association of Canada (TIAC)This accolade acknowledges our commitment to stewardship through the development of a groundbreaking...
Join us! 4VI Launches Fall Industry Sessions
4VI is on the road this fall, hosting three Vancouver Island Region sessions for rightsholders, partners, and stakeholders. Each of these events will provide attendees with an update on our work as a social enterprise, with a mission to ensure that travel is a...
Report identifies gaps in gender equity in the tourism industry of Vancouver Island
25% of women surveyed are not confident they will remain in the sectorSept. 13, 2023, Snuneymuxw Territory (Nanaimo, BC) – Industry leaders are sounding the alarm after a newly released report has identified several gaps in gender equity within the tourism industry in...