Ensuring that travel is a
force for good. Forever.


4VI is a social enterprise located on Vancouver Island, British Columbia, with the mission to ensure that travel is a force for good — forever. As a team of advisors that call Vancouver Island home, we bring a depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.

Our roots are on Vancouver Island. Our reach is global.

Our Four Pillars of Social Responsibility

Two people standing in front of their kayaking business


We provide ongoing support to ensure that businesses are supported and grow in our region. We provide training and development opportunities. We connect businesses to our established networks where we build and share best practices.

Gravel pathway at Cathedral Grove surrounded by forest


To ensure that we protect and preserve our natural environment, we have created a Climate Action Plan to help reduce and mitigate the impacts of climate change. We measured the overall impact of tourism in the Vancouver Island Region for our carbon audit.

Two women eating ice cream


A great place to live is often a great place to visit, but a great place to visit is not always a great place to live. We have to ensure that we focus destination management and development through the lens of the 875,000 people that live in this region and for those who live in other communities where we conduct our advisory services.

Indigenous man touching totem pole


Our path of Reconciliation includes working with the more than 50 First Nations in our region. In addition, we are committed to ensuring that this region is a welcoming and inclusive place for everyone. We are fostering conversations on how to enhance diverse and vibrant cultures.


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