Ensuring that travel is a
force for good. Forever.
GILAKAS’LA, ‘UY’ SKWEYUL | WELCOME TO 4VI
4VI is a social enterprise located on Vancouver Island, British Columbia, with the mission to ensure that travel is a force for good — forever. As a team of advisors that call Vancouver Island home, we bring a depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.
Our roots are on Vancouver Island. Our reach is global.
Our Four Pillars of Social Responsibility
Businesses
We provide ongoing support to ensure that businesses are supported and grow in our region. We provide training and development opportunities. We connect businesses to our established networks where we build and share best practices.
Environment
To ensure that we protect and preserve our natural environment, we have created a Climate Action Plan to help reduce and mitigate the impacts of climate change. We measured the overall impact of tourism in the Vancouver Island Region for our carbon audit.
Communities
A great place to live is often a great place to visit, but a great place to visit is not always a great place to live. We have to ensure that we focus destination management and development through the lens of the 875,000 people that live in this region and for those who live in other communities where we conduct our advisory services.
Culture
Our path of Reconciliation includes working with the more than 50 First Nations in our region. In addition, we are committed to ensuring that this region is a welcoming and inclusive place for everyone. We are fostering conversations on how to enhance diverse and vibrant cultures.
Updates
Globe and Mail Travel News: Vancouver Island to cut tourism emissions
Travel news: Vancouver Island to cut tourism emissions, statement luggage goes sustainable and the world’s first Mountain Air Sommelier This month, 4VI was featured in the Globe and Mail's travel news section as an innovator in the world of tourism emissions and...
The Future of Tourism Podcast: Vancouver Island’s Bold Experiment in Sustainable Tourism
Anthony Everett, CEO of 4VI, joins David Peacock of the Future of Tourism to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has redefined itself as a social enterprise, with a mandate to serve 800,000 residents and ensure...
Tourism By Choice or Tourism By Chance? | Big Tourism Podcast From a DMO to a Social Enterprise
Check out this new episode of Big Tourism with Anthony Everett, ICD.D at 4VI. The title of this episode is from conversations held at the annual IMPACT Conference. Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk...