Ensuring that travel is a
force for good. Forever.
GILAKAS’LA, ‘UY’ SKWEYUL | WELCOME TO 4VI
4VI is a social enterprise located on Vancouver Island, British Columbia, with the mission to ensure that travel is a force for good — forever. As a team of advisors that call Vancouver Island home, we bring a depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.
Our roots are on Vancouver Island. Our reach is global.
Our Four Pillars of Social Responsibility
Businesses
We provide ongoing support to ensure that businesses are supported and grow in our region. We provide training and development opportunities. We connect businesses to our established networks where we build and share best practices.
Environment
To ensure that we protect and preserve our natural environment, we have created a Climate Action Plan to help reduce and mitigate the impacts of climate change. We measured the overall impact of tourism in the Vancouver Island Region for our carbon audit.
Communities
A great place to live is often a great place to visit, but a great place to visit is not always a great place to live. We have to ensure that we focus destination management and development through the lens of the 875,000 people that live in this region and for those who live in other communities where we conduct our advisory services.
Culture
Our path of Reconciliation includes working with the more than 50 First Nations in our region. In addition, we are committed to ensuring that this region is a welcoming and inclusive place for everyone. We are fostering conversations on how to enhance diverse and vibrant cultures.
Updates
Report identifies gaps in gender equity in the tourism industry of Vancouver Island
25% of women surveyed are not confident they will remain in the sectorSept. 13, 2023, Snuneymuxw Territory (Nanaimo, BC) – Industry leaders are sounding the alarm after a newly released report has identified several gaps in gender equity within the tourism industry in...
A Culture of Learning: New Work-Integrated Learning project with RRU
To reinforce a culture of learning, collaboration, and mentorship, 4VI is working with Royal Roads University and the West Shore Chamber of Comerce on an initiative to engage local employers and students in structured dialogue and academic work-integrated...
Globe and Mail Travel News: Vancouver Island to cut tourism emissions
Travel news: Vancouver Island to cut tourism emissions, statement luggage goes sustainable and the world’s first Mountain Air Sommelier This month, 4VI was featured in the Globe and Mail's travel news section as an innovator in the world of tourism emissions and...