Ensuring that travel is a
force for good. Forever.


4VI is a proudly non-profit social enterprise located on Vancouver Island, British Columbia, committed to ensuring tourism is a force for good — forever. As tourism advisors who call Vancouver Island home, we bring a profound depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.

Our roots are on Vancouver Island. Our reach is global.

Two happy women, one in a wheel chair strolling along a sidewalk with shops to their left

Accessible Travel

To ensure travel is a force for good means providing the opportunity for everyone of all abilities to experience the beauty of this world. Our commitment to accessible travel is a vital pillar of our work.

Downhill skier in the foreground with the slash sea and islands in far background

Glasgow Declaration

To preserve the place we call home for future generations, we actively support climate action in tourism. As proud signatories of the Glasgow Declaration, our goal is to reach net zero emissions.

Biosphere Designation

The Responsible Tourism Institute’s Biosphere certification has designated Vancouver Island Region as a sustainable destination. This certification reflects our commitment to all 17 of the United Nations’ Sustainable Development Goals.

Ocean Friendly

Our island home is surrounded by beautiful waters that we are dedicated to protecting. We support the UN’s Sustainable Development Goal 14, known as Life Below Water, to ensure cleaner oceans for us all.


4VI launches Indigenous Voices of Vancouver Island podcast

4VI launches Indigenous Voices of Vancouver Island podcast

Five-episode limited podcast series showcases Indigenous entrepreneurs working in the travel industry on Vancouver Island The unceded territory of the Snuneymuxw First Nation in Nanaimo, BC (January 23, 2023)– 4VI has launched a podcast that takes a deep dive into the...

The Travel Foundation and 4VI announce global partnership

The Travel Foundation and 4VI announce global partnership

Multi-year agreement will direct efforts toward climate action and social equity in the global travel industry Sept. 28, 2022, Bristol, United Kingdom – The Travel Foundation and 4VI (formerly Tourism Vancouver Island) have agreed to a deep, multi-year partnership...


We are proudly located on Vancouver Island, British Columbia. Our expertise and success fostering change at home allows us to work with organizations nationally and internationally to elevate and enrich how they operate each day.

For more information visit Global Services »

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