Meet the Team

Calum Matthews is the VP of Sustainability and Strategy at 4VI. In his role, he leads a team responsible for the organization’s sustainable development programs and supports a range of clients with strategic planning and engagement.

He grew up in Victoria, British Columbia and holds a Bachelor of Arts and Sciences degree from Quest University Canada and a Master of Arts degree from the University of Toronto.

Matthews joined the tourism industry more than 10 years ago in a front-line service role. What started as a great summer job quickly grew into a passion and an exceptional career.

He worked for the Island Coastal Economic Trust supporting communities with a range of projects relating to corporate communications, as well as tech sector and tourism development. Tourism projects were always his area of interest, and it was one of these projects that led him to joining Tourism Vancouver Island. Matthews loves working with the business owners and community members to help them grow a vibrant and sustainable tourism industry across the region.

During his personal time, Matthews enjoys surfing and visiting Vancouver Island’s many hidden gems with his family and his hyperactive golden retriever, Murphy.