Meet the Team

Brian Cant

Vice President, Business Impact & Engagement

Brian Cant is Vice President, Business Impact & Engagement with 4VI, a social enterprise created to ensure that travel is a force for good for Vancouver Island – forever.

Cant has worked in communications and engagement for close to two decades. Inspired by his summer job guiding visitors through the underground mine at the Rossland Museum, Cant found his calling in the tourism industry. He previously held the role of Director, Communications & Engagement for the Greater Victoria Harbour Authority, a community-based not-for-profit that is committed to sustainable stewardship of Victoria’s working harbour. His career has also included roles with tartanbond, Destination British Columbia, and Destination Greater Victoria.

Cant is a proud, three-time graduate of the University of Victoria, most recently gaining his MBA. He serves as a member of the university’s Board of Governors.

He is a proud member of the 2SLGBTQIA+ community and one-half of a two-dad family. Growing up less than five minutes away from the ski lifts at Red Mountain Resort in Rossland, BC, he was first put on skis by his dad at the age of 18 months and barely looked back or slowed down. Cant managed to share his lifelong passion for the sport by having his own daughter on skis around the same time, to somewhat mixed results.

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