Meet the Team
Vice President, Business Impact & Engagement
Brian Cant is Vice President, Business Impact & Engagement with 4VI. He is responsible for communicating and working with stakeholders, partners, and community members on the role, impact, and results of 4VI as a social enterprise, overseeing 4VI’s marketing and alongside the CEO, leading business development opportunities.
Cant has worked in communications and engagement for close to two decades. Inspired by his summer job guiding visitors through the underground mine at the Rossland Museum, Cant found his calling in the tourism industry.
Prior to joining 4VI, Cant held the role of Director, Communications & Engagement for the Greater Victoria Harbour Authority, a community-based not-for-profit committed to sustainable stewardship of Victoria’s working harbour. His career has also included roles with tartanbond, Destination British Columbia, and Destination Greater Victoria.
Cant is a proud, three-time graduate of the University of Victoria, most recently gaining his MBA. He serves as a member of the university’s Board of Governors and is fulfilling his final year as Past President of the UVic Alumni Association Board of Directors.
Growing up less than five minutes away from the ski lifts at Red Mountain Resort in Rossland, BC, he was first put on skis by his dad at the age of 18 months and barely looked back or slowed down. Cant managed to share his lifelong passion for the sport by having his own daughter on skis around the same age, with somewhat mixed results.