The Future of Tourism Podcast: Vancouver Island’s Bold Experiment in Sustainable Tourism

 

Anthony Everett, CEO of 4VI, joins David Peacock of the Future of Tourism to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has redefined itself as a social enterprise, with a mandate to serve 800,000 residents and ensure that tourism is a resilient force for good on the island.

About 4VI
4VI (formerly Tourism Vancouver Island) is a non-profit social enterprise organization, created to ensure that travel is a force for good for Vancouver Island – forever. The ‘4’ in its name captures its four key social commitments — to the community, business, culture, and the environment. This focus extends to the work the organization does each day. Every opportunity for 4VI now and in the future will align with these social goals. The team’s mandate is to deliver innovative tourism advisory services, working directly with communities on Vancouver Island to both identify opportunities for enhanced tourism experiences and deliver on them. 4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives needed change. Learn more at forvi.ca.

Latest Updates

4VI Wins 2023 Canadian Tourism Award for Sustainable Tourism

4VI Wins 2023 Canadian Tourism Award for Sustainable Tourism

Celebrations are in order as we secure the prestigious 2023 Canadian Tourism Award for Sustainable Tourism from the Tourism Industry Association of Canada (TIAC)This accolade acknowledges our commitment to stewardship through the development of a groundbreaking...

Join us! 4VI Launches Fall Industry Sessions

Join us! 4VI Launches Fall Industry Sessions

  4VI is on the road this fall, hosting three Vancouver Island Region sessions for rightsholders, partners, and stakeholders. Each of these events will provide attendees with an update on our work as a social enterprise, with a mission to ensure that travel is a...

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