We work with destinations and businesses to offer our expertise and advice.
Our team offers a range of services from development strategies and sustainability action planning to communications advising and responsible marketing. Explore our suite of advisory services below.
Destination and Master Planning
Our team works with communities and destinations to develop comprehensive and inclusive destination plans. Through this process we apply a resident-first lens to ensure that when tourism as an industry flourishes, it is done in a way that provides balance for everyone.
Municipal and Regional District Tax Applications and Renewals
We work with communities to create their municipal and regional district tax applications. Our process involves working with the collecting and recipient organizations, tourism businesses, and partners and stakeholders whether it is a potential new or established MRDT collecting area.
Destinations seeking to determine the feasibility of a major project, new visitor experience, or tourism associated infrastructure have the opportunity to work with the 4VI team to achieve success. We work with our clients to create a detailed report that offers all factors to assist with making a decision.
Trail and Recreation Strategies
Outdoor recreation is critically important for the well-being of residents and the attraction of visitors. 4VI develops short and long-term trail and recreation strategies that consider the impact to the environment and betterment of communities.
First Impressions Assessments
We offer a First Impressions Community Assessment. Using a “secret shopper” approach, an assessor visits a community unannounced and observes public spaces, signage, tourism products, appearance, facilities, and services. From these findings and additional primary source interviews, a report is then created that provides an objective assessment of the first impression of a community and recommendations for improvement.
Sustainability Action Planning
Sustainability is the core of our social enterprise and our mission. With this mindset we offer destinations a detailed and deliberate process of sustainability action planning. Regardless of where a destination is on the continuum of prioritizing sustainability, we work to ensure that a plan is developed to further enhance positive environmental, social, and economic impacts.
Community Destination Management Services
We apply a hub model for our community destination management service, assigning a coordinator that is the main point of contact for a community. We then work with our team who provide an economy of scale for marketing planning, development, and execution for community destination management organizations. Combined with this, we bring together expertise in stakeholder and partner engagement, communications, and destination and industry development.
Board Governance Training
Non-profit organizations need to ensure that their board of directors is set up for success. We provide a scalable solution for each individual organization whether the board is strategic and policy-focused or desires to involve itself more in operations.
We offer a suite of engagement advisory services that range from 1:1 coaching for in-house communications staff, the development of engagement strategies on a project-specific or destination level scale, guidance on mitigation of visitor-resident challenges, and earned media strategies.
Destinations seeking to work through engagement processes, challenging discussions, or opportunities for input have the ability to work with our team as we provide solutions-focused, positive facilitation through in-person or virtual meetings.
Destinations seeking to submit applications for government or industry grants may choose to work with our team to develop robust and appealing submissions that have a higher likelihood of being awarded.
We offer a suite of engagement advisory services that range from 1:1 coaching for in-house communications staff, the development of engagement strategies on a project-specific or business USP scale, guidance on client or stakeholder challenges, and earned media strategies
Businesses seeking to work through engagement processes, challenging discussions, or opportunities for input have the ability to work with our team as we provide solutions-focused, positive facilitation through in-person or virtual meetings.
We support the needs of our clients through responsible marketing, an approach that ensures a focus on the bottom line is equal to the impact of sustainability. We help our clients build their business for the benefit of communities and the planet. We offer a holistic approach to strategic advising, storytelling, website content and digital asset development, and a suite of social media services.
We offer 1:1 coaching and advising so that a client can build their business for the better. Through ongoing scheduled check-ins we assist our clients with their marketing strategies. We work with clients to conduct an audit of current marketing strategies and assets, then provide recommendations on areas of improvement that align with stated goals.
Sharing the unique selling proposition for a business is best done through the weaving of a narrative. Clients work with us for everything from intensive brainstorming and story development sessions to ongoing creation of responsible marketing stories to match campaigns.
Content is key in the success of a business that is focused on responsible marketing and our team are experts in creating compelling online content. By sharing the story of a business, and how it is focused on more than its bottom line alone, their website is the digital equivalent of a front door. Let us open it to more customers.
Digital Asset Development
We work with our clients to develop a seamless digital presence across all their owned channels. A consistent brand identity between a website, social media channels, and collateral is critical to growing a business and brand.
Social Media Development & Amplification
Entering the digital town square, whether it is on Instagram, Facebook, or LinkedIn is a daunting task for any business. We offer a strategic approach for our clients that ensures strong two-way communications is prioritized over less meaningful one-side promotional tactics.
Sustainability is the core of our social enterprise and our mission. With this mindset we offer businesses a detailed and deliberate process of sustainability action planning. Regardless of where a business is on the continuum of prioritizing sustainability to benefit its bottom line and reinvestment in its community, we work to ensure that a plan is developed to further enhance positive environmental, social, and economic impacts.
If you’re interested in discussing how we can work together, please email [email protected]