At 4VI, we are strategic tourism advisors, dedicated to ensuring travel is a force for good — forever.
We have the expertise and unique insight into how tourism and hospitality can and should be delivered and developed. Our values-driven principles allow us a fresh perspective on today’s challenges. Working directly with local groups, governments, tourism organizations and beyond, we identify opportunities for enhanced visitor experiences in your region, and help you deliver on them.

We are proudly located on Vancouver Island, British Columbia, partnering with communities, destinations and organizations to deliver sustainable, authentic and distinct visitor experiences.
Our success at home allows us to work with organizations nationally and internationally who share our values and are seeking to elevate and enrich how they operate each day. For more information on how we can support your organization’s sustainable strategies and practices, visit Global Services.
For more information on the work we do for and with Vancouver Island communities, visit Vancouver Island Services.
If you have questions, or would like more information, please contact us at [email protected].