There is always something exciting happening at 4VI. Please see our stories below and check back for our latest information.

Report identifies gaps in gender equity in the tourism industry of Vancouver Island
25% of women surveyed are not confident they will remain in the sectorSept. 13, 2023, Snuneymuxw Territory (Nanaimo, BC) – Industry leaders are sounding the alarm after a newly released report has identified several gaps in gender equity within the tourism industry in...

A Culture of Learning: New Work-Integrated Learning project with RRU
To reinforce a culture of learning, collaboration, and mentorship, 4VI is working with Royal Roads University and the West Shore Chamber of Comerce on an initiative to engage local employers and students in structured dialogue and academic work-integrated...

Globe and Mail Travel News: Vancouver Island to cut tourism emissions
Travel news: Vancouver Island to cut tourism emissions, statement luggage goes sustainable and the world’s first Mountain Air Sommelier This month, 4VI was featured in the Globe and Mail's travel news section as an innovator in the world of tourism emissions and...

The Future of Tourism Podcast: Vancouver Island’s Bold Experiment in Sustainable Tourism
Anthony Everett, CEO of 4VI, joins David Peacock of the Future of Tourism to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has redefined itself as a social enterprise, with a mandate to serve 800,000 residents and ensure...

Tourism By Choice or Tourism By Chance? | Big Tourism Podcast From a DMO to a Social Enterprise
Check out this new episode of Big Tourism with Anthony Everett, ICD.D at 4VI. The title of this episode is from conversations held at the annual IMPACT Conference. Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk...

Decarbonizing Vancouver Island’s Tourism Economy
4VI conducts one of the largest tourism carbon audits in North America - standing by its commitment to making tourism a force for good on Vancouver Island—forever Traditional Territory of the Snuneymuxw First Nation (Nanaimo, BC), April 24, 2023 – Non-profit social...

Vancouver Island’s Biosphere Commitment Program- How To Get Involved
What is the Biosphere System? Biosphere Sustainable was created 25 years ago by the Responsible Tourism Institute. It is a sustainability management system and internationally recognized certification for destinations and tourism businesses. Biosphere is aligned with...

One Year In, Our Restartup Makes Its Impact – View Our Impact Report
In April 2022, we launched 4VI with the mission to ensure that travel is a force for good for Vancouver Island – forever. We became a social enterprise with a mandate to reinvest our surplus revenues back into our region and for the benefit of the residents....

4VI’s Pioneering Partnership with Allied Certifications a Source for Good on Vancouver Island
Vancouver-Island based Allied Certifications challenges visitors and businesses to rethink their relationship with Indigenous communities with help from 4VI Traditional Territory of the Snuneymuxw First Nation (Nanaimo, BC), March 21, 2023 – 4VI’s (formerly Tourism...

4VI and WORTH Association launch Gender Equity Survey
4VI is collaborating with the Women of Recreation, Tourism and Hospitality (WORTH Association) to examine gender disparity in the Vancouver Island tourism industry. The WORTH Association is committed to implementing meaningful policies and practices to advance gender...

4VI launches Indigenous Voices of Vancouver Island podcast
Five-episode limited podcast series showcases Indigenous entrepreneurs working in the travel industry on Vancouver Island The unceded territory of the Snuneymuxw First Nation in Nanaimo, BC (January 23, 2023)– 4VI has launched a podcast that takes a deep dive into the...

4VI Releases Three-Year Impact Strategy to Stakeholders and Partners
New Model for Destination Management Organizations gaining recognition around the world December 13, 2022, Traditional Territory of the Snuneymuxw First Nation (Nanaimo, BC) – Since launching earlier this year as a social enterprise dedicated to ensuring travel is a...

Update from Anthony Everett, President & CEO, 4VI
What’s happening at 4VI? Since April 2022, when we launched 4VI as a social enterprise, I have been humbled by the interest from organizations, businesses, and communities in our region and around the world. Throughout the summer and fall, I’ve had the opportunity to...

The Travel Foundation and 4VI announce global partnership
Multi-year agreement will direct efforts toward climate action and social equity in the global travel industry Sept. 28, 2022, Bristol, United Kingdom – The Travel Foundation and 4VI (formerly Tourism Vancouver Island) have agreed to a deep, multi-year partnership...

4VI granted Global Sustainability Certification for Vancouver Island
FOR IMMEDIATE RELEASE, MAY 9, 2022, NANAIMO, B.C. – After a year-long process, 4VI (formerly Tourism Vancouver Island) has achieved the Responsible Tourism Institute’s Biosphere certification for Vancouver Island, which aligns with 17 sustainable development goals of...

Local Tourism Businesses & Employees Win Industry Awards at Vancouver Island Tourism Conference
Images for media use – download here Immediate Release, April 14, 2022, Victoria, B.C. – Last night, the winners of the 2022 Vancouver Island Tourism Conference Industry Awards were announced at a gala held at the Delta Victoria Ocean Pointe Resort. “The tourism and...

Tourism Vancouver Island makes industry-leading transition to 4VI – a social enterprise in support of a sustainable future for Vancouver Island
mmediate Release, April 13, 2022, Victoria, B.C. – Today at the Vancouver Island Tourism Conference, Tourism Vancouver Island announced it will forge a new path forward coming out of the pandemic by transitioning from a destination management organization (a...

British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award
Media Images – Download here FOR IMMEDIATE RELEASE, MARCH 11, 2022, B.C. — The British Columbia Tourism Resiliency Network , which includes the Vancouver Island Coastal Tourism Resiliency Program, has been recognized with a 2022 BC Tourism & Hospitality Award in...

Tourism Resiliency Program Named Skift IDEA Awards Finalist
Tourism Resiliency Program Named Skift IDEA Awards Finalist The British Columbia Tourism Resiliency Network has been named a finalist in the Skift IDEA Awards 2021 in the Pandemic Response category, entered by Tourism Vancouver Island on behalf of the British Columbia...

Vancouver Island Chosen a Top Region by Lonely Planet’s Best in Travel 2022
Images available for media use – Download here Immediate Release, October 27, 2021, Nanaimo, B.C. – Vancouver Island has been selected as a Top Region by Lonely Planet’s Best in Travel 2022, and the only Canadian destination to make the annual list of top 10...

BCRTS TOURISM SUMMIT 2021
Reimagining the Future of Tourism: Rebuild, Reframe and Rethink Come together as a tourism community to learn from everything we’ve been through and think differently about how we can co-create a vibrant and resilient tourism industry in BC. The BCRTS Tourism Summit...

REGIONAL TOURISM ASSOCIATIONS MARK EARTH DAY BY TAKING FIRST STEP TOWARDS SUSTAINABILITY CERTIFICATION
For immediate releaseApril 22, 2021 Victoria, B.C. – Four regional destination management organizations that operate under the umbrella of the BC Regional Tourism Secretariat (BCRTS) marked Earth Day by signing a letter of commitment to pursue the Responsible Tourism...

Work with us – Accessible Travel Guides
Accessible Travel Guides Expression of Interest Tourism Vancouver Island is a dynamic and innovative not for profit that seeks to support the tourism industry of our region. With the help of equally minded freelance suppliers, we provide support to communities,...

TVI & DGV Partner on CHEK News Commercials
Tourism Vancouver Island, in partnership with Destination Greater Victoria, recently launched a campaign with CHEK Television. Aimed at educating residents about tourism as an essential part of our communities, TVI has three commercials, and each feature Vancouver...

Job Posting: Visitor Services Supervisor, Comox Valley
Tourism Vancouver Island has an immediate job opening for a Visitor Services Supervisor in the Comox Valley for a qualified and passionate individual looking to join a team of tourism professionals who love where they live, and love what they do. If you are a...

Notice of Annual General Meeting
Tourism Vancouver Island gratefully acknowledges that we live, work and play on the traditional, ancestral, and unceded territories of the Kwakwaka’wakw, Nuu-chah-nulth, and Coast Salish peoples. TO: THE VOTING STAKEHOLDERS OF THE TOURISM ASSOCIATION OF VANCOUVER...

Parkside Hotel & Spa: Connecting to a Culture of Sustainability
At Victoria’s Parkside Hotel & Spa, every process, product, supplier and team member is connected to their culture of sustainability – from beehives and EV chargers to multi-stream recycling and staff engagement. To take it all in, you have to start in the...

Emergency Messaging Guidance For BC’s Tourism Industry
In response to BC’s provincial state of emergency regarding wildfires, which was declared on July 20, Destination BC has prepared Emergency Messaging Guidance to help the tourism industry navigate questions, mitigate visitor concerns, and proactively manage...

Vancouver Island Chosen as one of the Top Islands in the World by Condé Nast Traveler Magazine’s 2020 Readers’ Choice Awards
Nanaimo, B.C. – Vancouver Island has been ranked #2 in the Top 5 Islands in North America and Victoria has been ranked #8 in the Top 10 Small Cities in the World by global travellers voting in Condé Nast Traveler magazine’s 2020 Readers’ Choice Awards. Topped only by...