Tourism By Choice or Tourism By Chance? | Big Tourism Podcast From a DMO to a Social Enterprise

Check out this new episode of Big Tourism with Anthony Everett, ICD.D at 4VI. The title of this episode is from conversations held at the annual IMPACT Conference.

Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk about navigating change, uplifting the voices of residents in tourism strategies and adding climate strategies to tourism initiatives. This conversation draws on the progress of 4VI one year after becoming a social enterprise formed to ensure that travel is a force for good for Vancouver Island – forever. What the 4VI team didn’t expect was the good their force brings to the tourism world.

About 4VI
4VI (formerly Tourism Vancouver Island) is a non-profit social enterprise organization, created to ensure that travel is a force for good for Vancouver Island – forever. The ‘4’ in its name captures its four key social commitments — to the community, business, culture, and the environment. This focus extends to the work the organization does each day. Every opportunity for 4VI now and in the future will align with these social goals. The team’s mandate is to deliver innovative tourism advisory services, working directly with communities on Vancouver Island to both identify opportunities for enhanced tourism experiences and deliver on them. 4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives needed change. Learn more at forvi.ca.