Globe and Mail Travel News: Vancouver Island to cut tourism emissions
Travel news: Vancouver Island to cut tourism emissions, statement luggage goes sustainable and the world’s first Mountain Air Sommelier
This month, 4VI was featured in the Globe and Mail’s travel news section as an innovator in the world of tourism emissions and decarbonization.
Having completed one of the largest tourism carbon audits in North America this year, we continue to strive towards a more balanced tourism ecosystem through carbon off-setting programs within our own operations and for the businesses in the Vancouver Island Region.
As we say, a great place to live is a great place to visit.
About 4VI
4VI (formerly Tourism Vancouver Island) is a non-profit social enterprise organization, created to ensure that travel is a force for good for Vancouver Island – forever. The ‘4’ in its name captures its four key social commitments — to the community, business, culture, and the environment. This focus extends to the work the organization does each day. Every opportunity for 4VI now and in the future will align with these social goals. The team’s mandate is to deliver innovative tourism advisory services, working directly with communities on Vancouver Island to both identify opportunities for enhanced tourism experiences and deliver on them. 4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives needed change. Learn more at forvi.ca.
Latest Updates

Report identifies gaps in gender equity in the tourism industry of Vancouver Island
25% of women surveyed are not confident they will remain in the sectorSept. 13, 2023, Snuneymuxw Territory (Nanaimo, BC) – Industry leaders are sounding the alarm after a newly released report has identified several gaps in gender equity within the tourism industry in...

A Culture of Learning: New Work-Integrated Learning project with RRU
To reinforce a culture of learning, collaboration, and mentorship, 4VI is working with Royal Roads University and the West Shore Chamber of Comerce on an initiative to engage local employers and students in structured dialogue and academic work-integrated...

The Future of Tourism Podcast: Vancouver Island’s Bold Experiment in Sustainable Tourism
Anthony Everett, CEO of 4VI, joins David Peacock of the Future of Tourism to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has redefined itself as a social enterprise, with a mandate to serve 800,000 residents and ensure...

Tourism By Choice or Tourism By Chance? | Big Tourism Podcast From a DMO to a Social Enterprise
Check out this new episode of Big Tourism with Anthony Everett, ICD.D at 4VI. The title of this episode is from conversations held at the annual IMPACT Conference. Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk...