The Tourism Association of Vancouver Island (dba 4VI)

Formed more than six decades ago, the Tourism Association of Vancouver Island is the official non-profit society of 4VI, which operates as a social enterprise. 

We are responsible to our stakeholders and rightsholders – the more than 870,000 people that call the Vancouver Island Region home – through a Board of Directors. 

The volunteer Board of Directors is comprised of tourism business owners and senior managers from across the Vancouver Island Region. We are grateful for the time and expertise that these committed individuals bring to the organization.

Current Board of Directors

Leif Bogwald Vancouver Island Expeditions Vice Chair
Janet Docherty Merridale Cidery and Distillery Board Chair
Gloria Hatfield
Page’s Resort Group Elected Director
Andrew Jones Kingfisher Wilderness Adventures Elected Director
Ian MacPhee Terreberry and MacPhee Accounting Past Chair
Jeremy Milson Salt Spring Inn Elected Director
JP Obbagy
Homalco Wildlife & Cultural Tours Appointed Director
Travis Wilson Wilson’s Transportation Secretary/Treasurer



Through the Board of Directors’ Nominating Committee, the Tourism Association of Vancouver Island will conduct recruitment and call for nominees for the Board on an annual basis. 4VI is seeking nominations for the Board of Directors for one-year and two-year terms beginning on November 2, 2023.

In accordance with the bylaws of the Tourism Association of Vancouver Island, consideration is given to align with the following criteria:

  • Gender equity
  • Indigenous representation
  • Experience in the field of:
    • Sustainability
    • Governance and government relations
    • Municipal economic development
    • Tourism industry leadership

In addition, 4VI seeks geographic representation from throughout the Vancouver Island Region.

Nominations are open from August 8 to 23, 2023.

To submit a nomination:

  • Ensure you are a stakeholder in good standing.
  • If you need to register as a stakeholder, please visit here.
  • Fill out the nomination form in full.
  • Submit your nomination package to [email protected] by 11 a.m. PDT on August 23, 2023.  


An election of members of the Board of Directors will begin in late August. Further updates will follow.

Constitution and Bylaws

Our Constitution and Bylaws are available here.

Impact Strategy

To help achieve our commitments to the four pillars of social responsibility, we have developed a three year Impact Strategy.

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