At 4VI, we recognize the need to work the way we want to live — partnering with communities to reflect the new reality, because when we come together, great things can be done.
This purpose is defined in our mission, vision and pledge.
Our Mission
We are in business to ensure that travel is a force for good for Vancouver Island — forever.
Our Vision
To be Vancouver Island’s respected tourism advisors known for investing profits into powering the stewardship of our destination and our home.
Our Pledge
To ensure that travel is a force for good on Vancouver Island.
We will deliver innovative tourism advisory services grounded in our love for Vancouver Island, commitment to our customers and our duty to advance the well-being of communities, businesses, culture, and environment. Thereby contributing an enduring, vibrant, and sustainable Vancouver Island visitor economy and being a respected provider of tourism advisory services recognized for powering the stewardship of our destination and our home.