Travellers visit to connect with people and surroundings. Yet too many visitors in the wrong places at peak times can degrade the natural assets that draw them.
Ensuring travel is a force for good doesn’t just happen. To deliver on this commitment, we have redefined the expectations we have of ourselves. We are only as good as the work we do each day, which is why we are committed to destination stewardship.
To help achieve our commitments to these four pillars, we have developed a three year Impact Strategy.
Communities
Exploring the beauty of this world is a vital part of living fully. We are committed to making tourism and travel experiences available for everyone, so there are no barriers to discovery.
Culture
We support climate action in tourism, specifically the global goals to halve emissions over the next decade and reach net zero emissions as soon as possible before 2050.
4VI is proud to be a Rainbow Registered accredited organization. Rainbow Registered is a nationally recognized safe space accreditation program developed by Canada’s LGBT+ Chamber of Commerce (CGLCC), Tourism HR Canada and their partners, with the aid of the Federal government, that recognizes Canadian businesses and organizations that are LGBT+ inclusive.
Environment
We are a proud recipient of Responsible Tourism Institute’s Biosphere certification, designating Vancouver Island as a sustainable destination and one that is committed to progress under all 17 of the United Nations’ Sustainable Development Goals.
Businesses
We are a proud recipient of Responsible Tourism Institute’s Biosphere certification, designating Vancouver Island as a sustainable destination and one that is committed to progress under all 17 of the United Nations’ Sustainable Development Goals.