Impact

In mid-April 2022, we launched 4VI with the mission to ensure that travel is a force for good for Vancouver Island – forever. We became a social enterprise with a mandate to reinvest our surplus revenues back into our region and for the benefit of the residents.

Throughout the last year, we focused on our ongoing work through the lens of four pillars of social responsibility: businesses, communities, culture, and the environment. We are excited to share with you our Impact Report. It provides an in-depth overview of the 2022-2023 fiscal year and the impact we’ve made for this region.

Travellers visit to connect with people and surroundings. Yet too many visitors in the wrong places at peak times can degrade the natural assets that draw them. Ensuring travel is a force for good doesn’t just happen. To deliver on this commitment, we have redefined the expectations we have of ourselves. We are only as good as the work we do each day, which is why we are committed to destination stewardship.

To help achieve our commitments to these four pillars, we have developed a three year Impact Strategy.