Travellers visit to connect with people and surroundings. Yet too many visitors in the wrong places at peak times can degrade the natural assets that draw them.

Ensuring travel is a force for good doesn’t just happen. To deliver on this commitment, we have redefined the expectations we have of ourselves. We are only as good as the work we do each day, which is why we are committed to destination stewardship.

Communities

Exploring the beauty of this world is a vital part of living fully. We are committed to making tourism and travel experiences available for everyone, so there are no barriers to discovery.

Read how we are delivering on this commitment. »

Two women, one in a wheel chair enjoying museum exhibits together

Culture

We support climate action in tourism, specifically the global goals to halve emissions over the next decade and reach net zero emissions as soon as possible before 2050. 

Biosphere tourism logo

Environment

We are a proud recipient of Responsible Tourism Institute’s Biosphere certification, designating Vancouver Island as a sustainable destination and one that is committed to progress under all 17 of the United Nations’ Sustainable Development Goals.

 

Glasgow Declaration Climate Action in Tourism logo
Downhill skier in the foreground with the slash sea and islands in far background

Businesses

We are a proud recipient of Responsible Tourism Institute’s Biosphere certification, designating Vancouver Island as a sustainable destination and one that is committed to progress under all 17 of the United Nations’ Sustainable Development Goals.

Read how we are delivering on this commitment. »

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