4VI is a social enterprise created to ensure travel is a force for good — forever.

Headquartered on Vancouver Island, we take a holistic approach to our work through the use of four pillars of social responsibility: businesses, communities, culture, and the environment.

We are putting our expertise into action delivering innovative tourism advisory services for destinations and businesses. We work directly with communities to identify opportunities for enhanced tourism experiences and deliver on them.

We proudly provide regional destination management services for the Vancouver Island Region through a shared-cost agreement with Destination British Columbia.

4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives this much needed change.

We serve the tourism industry on Vancouver Island and beyond in a new way that directly contributes to an enduring, vibrant, and sustainable visitor economy.

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