Who we are

Headquartered on Vancouver Island, we take a holistic approach to our work through the use of four pillars of social responsibility: businesses, communities, culture, and the environment.

We are putting our expertise into action delivering innovative tourism advisory services for destinations and businesses. We work directly with communities to identify opportunities for enhanced tourism experiences and deliver on them.

We proudly provide regional destination management services for the Vancouver Island Region through a shared-cost agreement with Destination British Columbia.

4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives this much needed change.

4VI is committed to being a diverse, equitable and safe workplace where all are welcome and is committed to ensuring a culture of diversity, equity, inclusion, and accessibility. We embrace and celebrate employees’ differences in gender identity and expression, sexual orientation (2SLGBTQIA+), age, ability, ethnicity, family or marital status, race, religion, and other individualities.

4VI commits to maintaining a virtual and physical library of materials and books that identifies, educates, and addresses challenges around DEIA.

All employees of 4VI must, at all times, treat others with dignity and respect. Any employee found to have exhibited any inappropriate conduct or behaviour against others may be subject to disciplinary action.

All decisions affecting an individual’s employment at 4VI will be based on factors related to applicable experience and/or job performance. Such decisions include hiring, promotion,  remuneration and the assignment of work.