4VI and WORTH Association launch Gender Equity Survey

4VI is collaborating with the Women of Recreation, Tourism and Hospitality (WORTH Association) to examine gender disparity in the Vancouver Island tourism industry. 

The WORTH Association is committed to implementing meaningful policies and practices to advance gender equity on Vancouver Island. By supporting a multi-year approach with 4VI, WORTH Association aims to represent the interests of intersectional women and allies to ensure travel is a force for good – forever.

In particular, WORTH Association is currently developing a policy brief on the state of gender equity within Vancouver Island’s tourism industry. The report will address opportunities and gaps related to employment entrepreneurship, compensation, retention, leadership development, as well as best practices and recommendations.

If you identify as a woman in tourism and would like to contribute to this study, please fill out the following survey: https://www.surveymonkey.com/r/WORTH

About WORTH Association

Incorporated in 2018, WORTH Association is proud to be the only society in British Columbia dedicated to advancing women in the recreation, tourism and hospitality industries. WORTH Association’s mission is to educate, elevate and empower women to collectively move the dial. Their vision is to develop a community of confident, connected women who accelerate their leadership ambitions in the face of adversity. WORTH Association provides complimentary or minimally priced, networking and educational events, skills training, mentorship programs and leadership resources to keep women focused on their career ambitions. Above all, they foster a sense of community that many are searching for.

About 4VI

4VI (formerly Tourism Vancouver Island) is a non-profit social enterprise organization, created to ensure that travel is a force for good for Vancouver Island – forever. The ‘4’ in its name captures its four key social commitments — to the community, business, culture, and the environment. This focus extends to the work the organization does each day. Every opportunity for 4VI now and in the future will align with these social goals. The team’s mandate is to deliver innovative tourism advisory services, working directly with communities on Vancouver Island to both identify opportunities for enhanced tourism experiences and deliver on them. 4VI is the first destination management organization of its kind to not just commit to changing how tourism is managed, but to developing the corporate structure as a social enterprise that drives needed change. Learn more at forvi.ca.